For the last four years, I’ve had the honour of being on the Jeans for Genes Day Fashion Panel. It means I get to say I have something in common with Kate Moss and Alex Fullerton, but more importantly it means I can play a tiny part in helping to choose the official campaign tee each year. All profits from the t-shirt sales go directly to support thousands of children with life-altering genetic disorders in the UK. It’s a brilliant cause.
Jeans for Genes Day 2017 isn’t until Friday the 22nd of September, but the t-shirt plans have been well underway for a while. This year’s designs were all submitted by students from Glasgow School of Art and after much deliberation, Molly Lindsay’s design was crowned the winner. Molly’s illustration managed to combine the genes we all carry in our bodies with the jeans we all love to wear on our bodies and this seemed the perfect representation of what Jeans for Genes Day is all about.
It is estimated that one in 25 children is affected by a genetic disorder and that 30,000 babies and children are newly diagnosed in the UK each year. The money raised on Jeans for Genes Day funds a range of initiatives that improve the quality of life of children and families affected by genetic disorders, whether that’s day-to-day support, equipment, respite or events which bring together affected children and their families. You can read about just some of the incredible projects they have funded in previous years here.
A clearer pic of the shirt on the oh so gorgeous Leomie as I’m aware my bump is stretching the design a bit – hah!
The t-shirt is on sale now (it’s super soft!) and I know i’ll be wearing double denim and donating on the 22nd of September, I hope you’ll consider it too 🙂
You can get a free fundraising pack here.