I feel like I’m stuck in limbo at the moment.
I don’t feel like I can blog about anything on here til I’ve addressed the reason for my lack of posts over the past fortnight, but I also don’t feel ready to do justice to said topic.
If you follow me elsewhere then you’ll already know why I’ve been absent but in case you’re not aware, I re-launched WIWT.com at the beginning of the month. (Srsly, kudos if you didn’t know this, as I’ve been really spamming people to death about it).
It’s been a strange, emotional and huge (to me) process, but after a lot of angst and frustration I’ve now got a site which I’m very proud of. It only took a couple of days to build in the end, but believe me when I say it took *years* to get to the realisation that this is what I needed to do – and had the capacity to do.
Of course I’m now sitting here saying “I could have done this ages ago!”, “I could have saved so much money”, “I COULDA BEEN A CONTENDER” and other such dramatic one liners. And who knows? Maybe I could have. But that’s always easy to say with that gorgeous little miracle thing called hindsight.
During the process of re-building the site and “turning off” the old one, I learnt so much. I learnt more in a week than I had in the previous two years. My brain ached and my eyes felt like sad tomatoes, but I was exceptionally happy.
It made me realise how much I’d stopped challenging myself. I’m still not sure how to address this moving forward as I’m an inherently lazy person, but I’m a smart girl when I bother to apply myself. Every time I broke the CSS or hit a dead-end last week, I eventually found a fix. It’s an addictive and buzzy feeling to watch things come together and it made me remember why I started WIWT in the first place.
I became painfully nostalgic thinking back to the 4am Skype sessions of 2010 and how much genuine excitement I had for building the original WIWT. I was so certain that my entire future lay in the code of that website. It didn’t pan out the way I’d hoped and expected, but I can’t make out it didn’t lead to some pretty great things. Every opportunity since can be traced back to WIWT in some form or another, even those that have had nothing to do with fashion whatsoever: friendships, far-flung adventures, once-in-a-lifetime opportunities, pretty damn wonderful husbands. (I’ve only wangled one of those to be fair, but one’s enough).
I worked with Alen, one of the original WIWT developers, for all the archiving and “switching off” of the old site. He was patient and brilliant, as always, and I ate many a fistful of Ritz crackers in his honour as he tinkered away.
For the new site, the site that sits on WIWT.com now, I worked completely on my own. I was literally on my own too as ST was working abroad whilst I was doing it all, so it was a strange experience. I wouldn’t say it was lonely as I was obsessively focussed, but I couldn’t stop thinking back to when I lived at home building the first site and it made me miss my parents more than ever. Let’s just say I was suddenly that much more appreciative to how important those late night cups of tea and bowls of re-heated chilli were.
If you watched last week’s vlog then you’ll know how exhausted I’ve been but I can step back now and see that the new site is pretty cool. I’m proud of it. A lovely weekend of celebrations with my family has helped me realise that.
Going forward, I’ll be writing all my fashion content over on the WIWT blog and I’ll be sticking to lifestyle/ME ME ME/beauty/food/travel/everything else over here. Ideally I’ll be writing new content on both every day, but we’ll see how that pans out. (Really glad I committed to vlogging just before all this too!).
New outfits (my fave looks from Instagram) get uploaded throughout the day to the WIWT homepage, so there should always be something new to look at. People can also get themselves featured on the #WIWTpickme page by using the hashtag on their outfit pics on Insta.
I have learnt SO much in the past few weeks that I want to blog about properly, from the incredible variety of “what makes a good outfit on Instagram” to the general process of realising something isn’t working and doing something about it. It’s been a funny ol’ time, but I like where I’m at now.
Gosh, I’ve managed to write quite a lot for someone who didn’t feel ready to blog about it all yet, eh?
I hope you like the new site and thanks for all the lush comments so far, they’ve been massively appreciated.
Here’s to new WIWT! And sleep.