We arrived to a drinks reception and aaaaaaall the food you could wish for, before a round table discussion on fashion blogging began. We covered lots of different topics, including everything from legal requirements regarding disclosures to SEO strategy to agents to brand partnerships. Menswear blogging, affiliate networks and PR outreach horror stories were also dissected too! It was really interesting hearing how other bloggers work with brands and it reaffirmed that everyone works differently, but that we all want to be approached with some level of respect and insight. (You’d think that was staggeringly obvious, yet we could all name plenty of brands and agencies who struggled to get this basic step right).
If you haven’t been, it’s a MAZE. Not ‘amaze’ – ‘a maze’. It’s actually hard to believe that a place that big exists in the middle of Covent Garden. Luckily there are signs everywhere otherwise you could easily end up lost between stairwells and steam rooms.